{"title":"New Arrivals","description":null,"products":[{"product_id":"madame-tiger-madame-tigers-tiger-nut-milk","title":"Tiger Nut Milk","description":"\u003cp\u003e\u003cspan data-markdown-start-index=\"1149\"\u003eIntroduce a highly nutritious, premium dairy alternative to the daily routine with Madame Tiger's Tiger Nut Milk. Despite the name, tiger nuts are not actually nuts, but rather nutrient-dense, allergen-friendly root tubers that only require rainwater to grow. Ethically sourced from a female farming collective in Burkina Faso, West Africa, and crafted in Australia, this versatile plant-based milk range has been meticulously formulated to deliver a rich, creamy texture and a robust nutritional profile. Blended exclusively with Australian olive oil to remain strictly free from seed oils, it provides an exceptionally clean, allergen-free choice that is delightfully free from dairy, soy, gluten, and nuts. Fully FODMAP Friendly certified, it supports digestive wellness and an eco-friendly lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-markdown-start-index=\"1954\"\u003eThe range features two expertly formulated options. The Original blend is perfectly smooth and subtly sweet, matching the essential proteins, healthy fats, and vitamins of full cream cow's milk with 7.8g of plant-based protein per serving alongside added vitamins and minerals. It serves as a rich, velvety base for smoothies or cereals. For coffee and tea enthusiasts, the Barista blend is specifically engineered to meet the demanding requirements of professional cafes. Its neutral flavour allows the coffee to shine, while it stretches, texturises, and foams to create a dense, silky micro-foam that resists splitting when mixed with hot, acidic espresso.\u003c\/span\u003e\u003c\/p\u003e","brand":"Madame Tiger","offers":[{"title":"Barista (Carton of 6)","offer_id":59581423583518,"sku":"MT-TNM-BC","price":40.8,"currency_code":"NZD","in_stock":true},{"title":"Original (Carton of 6)","offer_id":59581423649054,"sku":"MT-TNM-OC","price":40.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/0627\/2286\/files\/mt_6_pack_original_87ea7efc-c26e-4c59-b5f6-b811e6cc1726.webp?v=1783588183"},{"product_id":"chief-collagen-protein-powder","title":"Collagen Protein Powder","description":"\u003cp\u003e\u003cspan data-markdown-start-index=\"1227\"\u003eElevate daily physical recovery, fortify joints, and nourish the skin from within with this premium Collagen Protein Powder. Formulated for active individuals who refuse to compromise on quality, this supplement is crafted from 100 percent pasture-raised, grass-fed, and grain-free bovine collagen peptides. Collagen is the primary structural protein in the human body, acting as the essential building block for skin, hair, nails, tendons, ligaments, and the gut lining. By delivering a highly bioavailable source of clean protein, it assists in faster recovery from intense training, supports joint mobility, and promotes a youthful, radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-markdown-start-index=\"1883\"\u003eUnlike standard protein powders that are often packed with artificial fillers, thickeners, and dairy-based allergens, this formula offers an exceptionally clean, gut-friendly alternative. Featuring Type I and III hydrolysed collagen with a low kilodalton score for maximum bioavailability, it digests effortlessly without the bloating or discomfort commonly associated with whey proteins. Rigorously lab-tested to be free from heavy metals, pesticides, and herbicides such as glyphosate, it provides a sophisticated, safe source of structural nutrition. Available in versatile options including rich flavours sweetened purely with monk fruit and a highly versatile unflavoured option, this premium powder integrates seamlessly into any daily wellness routine to keep the body strong, resilient, and performing at its absolute peak.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Dark Chocolate","offer_id":59581423714590,"sku":"C-CPP-DC","price":69.95,"currency_code":"NZD","in_stock":true},{"title":"Vanilla","offer_id":59581423747358,"sku":"C-CPP-V","price":69.95,"currency_code":"NZD","in_stock":true},{"title":"Unflavoured","offer_id":59581423780126,"sku":"C-CPP-U","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/0627\/2286\/files\/chief-collagen-protein-unflavoured__41069.webp?v=1783588732"},{"product_id":"chief-beef-liver-capsules","title":"Beef Liver Capsules","description":"\u003cp\u003e\u003cspan data-markdown-start-index=\"991\"\u003eReclaim baseline energy, support healthy metabolic function, and flood the body with natural, bioavailable micronutrients with this premium organ supplement. Sourced from 100 percent organic, grass-fed, and regeneratively farmed Australian cattle, Chief Beef Liver Capsules represent one of nature's most densely concentrated multivitamins. Freeze-dried and encapsulated to preserve exceptional nutritional integrity, beef liver is an abundant source of highly absorbable heme iron, active vitamin A (retinol), and B-complex vitamins. Specifically, the naturally occurring folate (B9) works synergistically with vitamin B12 to optimise cellular oxygenation and energy production.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-markdown-start-index=\"1671\"\u003eUnlike cheap, imported synthetic vitamins that can be difficult for the body to recognise and absorb, these capsules provide whole-food nutrition in its most bioavailable form. The clean liver is sourced from certified humane farms with high animal welfare standards, ensuring no added hormones, antibiotics, or nasty herbicides such as glyphosate are present. Bypassing the strong, distinct taste and preparation hassle of fresh organ meats, these convenient capsules offer an uncompromising daily ritual to support physical vitality, fill nutritional gaps, and promote overall systemic wellbeing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Chief","offers":[{"title":"Default Title","offer_id":59581423845662,"sku":"C-BLC-120","price":51.85,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/0627\/2286\/files\/chief-organic-beef-liver__13224.webp?v=1783588868"},{"product_id":"bone-broth-cacao-blend","title":"Bone Broth Cacao Blend","description":"\u003cp\u003e\u003cspan\u003eFortify the digestive system, support structural joint health, and nourish the skin from within with this premium bone broth cacao blend. While grass-fed bone broth is naturally rich in collagen and glycine, two highly researched compounds essential for tissue repair and gut lining integrity, traditional savoury broths can be difficult to maintain as a consistent daily habit. This formulation seamlessly solves this problem by transforming clinical nourishment into a smooth, chocolatey daily ritual that is incredibly easy and enjoyable to consume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted without any synthetic additives, this formula combines the profound benefits of 100 percent grass-fed Australian beef bone broth with certified organic cacao, delivering a rich dose of antioxidants and a sophisticated flavour profile. It is further elevated with certified organic maca, a powerful adaptogenic root known to support balanced energy, and Celtic sea salt to provide vital trace minerals for optimal cellular hydration. Completely unsweetened and free from fillers, this pristine blend offers a deeply comforting, nutrient-dense hot chocolate experience designed to cultivate vitality and resilience from the inside out.\u003c\/span\u003e\u003c\/p\u003e","brand":"Grounded Store","offers":[{"title":"Default Title","offer_id":59719162462494,"sku":"S-BBCB","price":109.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0716\/0627\/2286\/files\/pomelli-image-Photoroom.png?v=1785460526"},{"product_id":"advanced-hydra-gel-50ml","title":"Advanced Hydra Gel - 50ml","description":"\u003cp\u003e\u003cspan\u003eThe Mamaku Advanced Hydra Gel is a powerful, rapid hydrator designed to restore the skin barrier back to its natural, balanced appearance. This lightweight, velvety gel is scientifically proven to rapidly hydrate disrupted skin, improving deep moisture levels by over 50 percent above normal. At the core of this sophisticated formulation is the unique, concentrated Ora Mamaku Extract, derived from the native New Zealand black fern. This active botanical acts as a concentrated booster of cooling hydration, instantly soothing irritation and reinforcing the skin's natural barrier function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with an uncompromising commitment to clean beauty, this gel delivers everything the skin requires and absolutely nothing it does not. The minimalist, non-greasy formula absorbs efficiently into the epidermis to provide a breathable shield against environmental stressors. 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